VISUAL IDENTITY FOR A MUSEUM

2022

This was a work developed in Project subject, in the final year of the Communication Design bachelor's degree.

It was defined to create a visual identity for a museum located in our city, Porto. The aim was to create a logotype, social media, the homepage of a website, visit cards, emails, merchandising pieces, etc.

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My work

From a list of Porto museums the teacher gave us I chose Centro Português de Fotografia (CPF) a museum specialized in the history of photography in Porto city.

In this page you will see only a tiny part of the work, that is the logotype, being the element that I consider to have the most potential and worth sharing here.

The logo I designed was constituted by the acronyms of the museum (CPF) and its combination intends to form something that resembles a photographic camera. The C represents the body of the camera, the head of the P is the lens and the F intends to give some angle that we can find in the objectives from the common cameras.